Junior League of Greenville Celebrates Inaugural Little Black Dress Initiative
GREENVILLE, S.C. (November 16, 2017) – The Junior League of Greenville (JLG) is hosting a celebratory drop-in to raise awareness about its inaugural Little Black DressInitiative (LBDI), a social media driven fundraising campaign from November 13-17 that features the iconic LBD.
Over 30 JLG Members will wear the same black dress for five consecutive days as a symbol of the effects of socio-economic limitations and to raise awareness of the JLG’s mission and those less fortunate its Members serve. Funds raised during LBDI will support community projects of the Junior League who has contributed over $2.7 million and countless hours of volunteer service directly to the Greenville community.
Join us November 16 from 5:30-7 p.m. to learn more about the JLG and LBDI, and celebrate with LBDI participants. The event is open to the public and the media is invited to film, photograph and talk to members of the Junior League.
Read the full Media Alert here.