Giving Never Goes Out of Style
The Junior League of Greenville’s Little Black Dress Initiative (LBDI) is a week-long, social media driven fundraising campaign that uses the iconic LBD to raise awareness about the mission of the JLG and those less fortunate in the Greenville community our Members serve.
In our 2nd year, we had 28 brave JLG Members participate. They each wore 1 LBD for 5 consecutive days from September 17-21 and were encouraged to harness the power of their social media networks to drive online donations. We would like to thank all of our participants and donors who helped us raise over $19, 200 this year! We are excited about the funds raised this year, but also about the conversations that this campaign generated through each participant’s social media platform. We would like to recognize this year’s top 5 fundraising participants:
Since 1929, the Junior League of Greenville (JLG) has been making a positive impact in the Greenville Community by supporting more than 300 nonprofit agencies, contributing over $2.7 million, helping to start many organizations and providing countless hours of volunteer service to the community.
The JLG is dedicated to improving the community, promoting voluntarism and developing the potential of women through the effective action of trained volunteers. The funds raised through this campaign will help to make our mission possible and grow our community impact.